Transforming technical innovation into a successful commercial product is no small feat. Building something useful is only one part of the equation - getting your product or service into the hands and awareness of users is where the rubber meets the road.  This is where most projects get stuck - in the zero to one phase. It can be difficult to zoom out and see the missing link between so many moving parts. Even once you've identified the problem, building conviction around the right direction for your business can be an uphill battle.