Appalachian Standard | 184 followers on LinkedIn. Veteran family owned, craft hemp company | Appalachian Standard is a veteran family owned, craft hemp farm nestled in the Appalachian Mountains of Asheville, North Carolina. Our owners, Jesse and Amy Ross, work alongside passionate and knowledgeable employees every day to ensure quality for our customers. Jesse retired from the Marine Corps after nearly 20 years of service, Amy has deep history in the medical field, and the team is packed with people who have deep experience with growing - Combined, this crew can't be beat.