AR New York | 3,067 followers on LinkedIn. AR New York is a full-service branding and advertising agency committed to positioning brands in contemporary culture by revealing each brand’s unique Truth, creating more profound consumer connections. Founded in 1996 by Alex Gonzalez and Raul Martinez (the “A” and the “R”), we have helped to build some of the most iconic global brands over the past 15 years. A third partner, Dianne desRoches, joined the agency in 2000.