Celebration Brands Limited | 3,443 followers on LinkedIn. Distributor of Jamaica's FAVOURITE beverage brands. A joint venture between Red Stripe and Pepsi Cola Jamaica. | Celebration Brands Limited (CBL) is a joint venture between Red Stripe and Pepsi Cola Jamaica (PCJ), responsible for the sale and distribution of beverages across the island. This includes a wide cross section of alcoholic, non-alcoholic, carbonated and non-carbonated beverages. Established in April 2013, the name Celebration Brands was coined by the then Directors of PCJ and Red Stripe.