Cholamandalam Investment and Finance Company Limited | 241,966 followers on LinkedIn. Cholamandalam Investment and Finance Company Limited (Chola), founded in 1978 as part of the Murugappa Group, initially focused on equipment financing. Over the years, Chola has transformed into a leading comprehensive financial services provider, offering a wide array of solutions including vehicle finance, home loans, SME loans, home equity loans, loan against property, consumer durable loans, and more. With a nationwide presence of 1,500+ branches and Assets Under Management (AUM) surpassing Rs. 1.77 lakh crore, Chola serves over 42.9 lakh happy customers.