Clara Lending | 1,225 followers on LinkedIn. Clara was founded in 2014 to help individuals and families finance their lives in a more efficient, transparent, and empowered way. Starting with home finance -- one of life’s most important financial decisions -- Clara has built one of the leading digital mortgage products in the industry and has helped thousands of customers refinance their existing mortgage or buy a new home in a modern, technology-enabled way. As of Feb 2018, Clara is part of SoFi -- one of the largest and most innovative companies in the lending space -- where Clara’s technology and expertise will be leveraged at a much larger scale.