DOJO | 1,620 followers on LinkedIn. IT'S A DIFFERENT WORLD OUT THERE Brands nowadays have to deal with a media mix that is orders of magnitude more complex than it used to be. In a matter of roughly 15 years, we went from TV, Radio, Print, out-of-home, PR, promo and direct marketing to TV, radio, print, out-of-home, PR, promo, direct marketing, digital display advertising, social media, micro-blogging, viral videos, SEO, CRM, user-generated content, branded content, advergames, episodic content, augmented-reality and a bunch more mediums we're not going to continue writing here because you got the point two lines ago. BUT A FEW THINGS HAVEN'T CHANGED And one of them—and probably the most important of them all—is the fact that great ideas brought to life through compelling storytelling still is the most powerful way to connect brands with their audiences.