Federated Media - A Media General Company | 4,321 followers on LinkedIn. Federated Media, a Media General company, is a premium publisher community that drives engagement for brands through pure native content and advertising solutions with accelerated reach using our proprietary social media buying offering. As a pioneer in content marketing, Federated Media is a trusted partner, connecting brands to a community of high-quality and authentic content producers with an audience of 240 million consumers. Federated Media provides high-quality, innovative advertising solutions across all screens and devices, through the use of proprietary social technology, amplified for digital and TV.