OBO Movement | 73 followers on LinkedIn. OBO is a movement transforming how we as a society do business, changing the focus from money to employee fulfillment. | OBO is a movement to transform how we as a society do business, changing the focus from money to complete employee fulfillment -- and showing the world that when we do that, money actually comes to us. The movement is not anti-money or anti-materiality, it is simply recognizing that business today has become all about money. Human connection has been lost and as a result, we as a society are the most disconnected and unhappy we've probably ever been in history.