OPENMIND (part of WPP Media) | 7,147 followers on LinkedIn. OPENMIND is a bespoke team within WPP Media, made up of best-in-class digital, offline and integrated media experts who work together for Nestlé. At OPENMIND, we feature our Pervasive Performance model to drive revenue and long-term value for our clients. Pervasive Performance is rooted in the belief that Brand and Performance are inextricably linked.