Oroton Group | 21,796 followers on LinkedIn. Australian modern luxury since 1938 | Synonymous with accessible luxury, casual glamour and an ineffably Australian appreciation for the good life, Oroton is the preeminent luxury lifestyle brand in Australia. Founded in Sydney in 1938 by a gentleman called Boyd Lane, the company began as an importer of luxurious European textiles for the emerging Australian fashion industry. From the beginnings of Boyd & Co in 1938 to the modern market presence of Oroton in 2018, the brand has continuously stayed at the forefront of innovation and style.