Pro:Direct Sport | 8,006 followers on LinkedIn. Global Specialist Sport Authenticator & Retailer for Football, Running, Rugby, Basketball, Cricket, Tennis & Golf. | A leading player in online sports retail, we are always connected, always current and always accessible for athletes everywhere who desire more than the high street can give. Pro:Direct has established, long-standing relationships with the world's leading sports brands including Nike, adidas and Puma. Established as a company in 1981, we founded the World's largest online football store in 1999, which is now global, shipping out of the UK, Europe and the US to over 200 countries.