Smashburger | 21,715 followers on LinkedIn. Ready. Set. SMASH! | Founded in June 2007 and based in Denver, Colorado’s Cherry Creek neighborhood, the first Smashburger opened with one simple notion in mind: to serve a better burger and, in the process, helped create a new category. The brand smashed convention to deliver an all-in better burger experience focused on fresh, quality ingredients, a cool, hip environment, and exceptional service conducive to a busy modern lifestyle. In October 2015, Smashburger Master LLC, agreed to sell a significant stake to Jollibee Foods Corp.