Specialty Food Association | 60,957 followers on LinkedIn. Together with our members, we shape the future of food. | The Specialty Food Association (SFA) is a not-for-profit, membership-based trade association founded in 1952 and currently representing 4,000+ businesses including specialty food manufacturers, buyers, distributors, and others working in the industry.   SFA develops and produces events, professional resources, and educational programs that support its membership and the specialty food industry as a whole. These include the bi-annual trade shows Winter FancyFaire* and the Summer Fancy Food Show, the annual sofi™ Awards honoring excellence in specialty food, regular research and trends reports, and more.