The Mad Optimist by Soapy Soap Company | 233 followers on LinkedIn. We're a custom bodycare brand-with-a-cause. | We create personalized, responsibly-sourced bodycare products that are all-around good, clean, and fun. We’re crazy about BODYCARE DONE RIGHT. From the way we make our bodycare, to the way we run our business, to the way we treat our people, to the way we respect our planet… We are madly, wholeheartedly, dedicated to doing things a better way, and creating personalized products that are right for you.