The Creative Counsel | 15,064 followers on LinkedIn. The Creative Counsel Powered by Publicis Commerce, Africa’s Leading Sales & Marketing Agency. | Led by a vision that is rooted in big thinking, smart commercial principles and deep cross functional collaboration, we offer Business Solutions driven by Retail Data & Consumer Insights, Integrated Shopper Marketing experiences, Field & Channel Marketing and Training & People Development. We’re focused on business results, and always aim to create long term sustainable solutions for future commercial success.