WEI: Wisconsin Environmental Initiative | 180 followers on LinkedIn. Innovative. Bold. Credible. What Happens In Wisconsin If We Get This Right? | For over 20 years, WEI has worked to improve the environment, economy, and quality of Wisconsin through initiatives that promote responsible business practices, sound environmental policy, green building and water stewardship. WEI has held many forums covering diverse topics such as: Doing Well by Doing Good, Wisconsin Green & Growing, Green Tier Advantage, Bio-economy, Green Jobs in the New Europe, Quality Urban Development, Energy Policy, and Profit-Driven Environmental Management. World class speakers including, renowned architect Bill McDonough, Ray Anderson, CEO of Interface and green business guru Joel Makower have keynoted WEI's events and brought national and global perspectives to state concerns.