The Role

To accelerate our growth, we’re looking for an experienced Growth and Performance Marketing Manager to develop and execute comprehensive strategies that drive qualified leads and maximize ROI across channels. The ideal candidate thrives in a fast-paced, technical environment and knows how to turn insights into impact.

This role will work out of our Pier 28 headquarters in San Francisco.

Impact You’ll Own:

• Own and execute our growth and performance marketing strategy in close collaboration with brand, product, and content marketing to engage key accounts and drive qualified leads across target verticals.
• Own, execute, and optimize campaigns — including email, SEM, paid social, webinars, sponsored content, customer lifecycle marketing, and more — to exceed lead and conversion goals.
• Build and maintain robust campaign tracking and lead attribution systems using HubSpot, Google Tag Manager, and GA4 to ensure data accuracy and actionable insights.
• Analyze and report on campaign performance, delivering clear insights and recommendations to drive ongoing optimization and consistently outperform industry benchmarks.
• Partner closely with the sales team to align on targets, share insights, and continuously improve lead quality and conversion across the funnel.
• Deeply understand our target audiences — across shipping, marine sensing, academia and government — to create campaign, content, and channel strategies that drive results.
• Own the campaign roadmap and calendar, ensuring milestones are clear and progress is tracked across initiatives.
• Partner with design and content teams to develop marketing assets for paid campaigns, contributing to copywriting, editing, and QA to ensure quality and consistency.

About You

• You are a growth hacker at heart with experience in traditional growth marketing and performance marketing.

• Proven track record of building and scaling campaigns that drive measurable business impact.
• Highly analytical with a data-first approach — you use insights to make decisions, test hypotheses, and optimize performance.
• 4+ years of experience in growth marketing, with a BA/BS in Marketing, Business, or a related field.
• Expert-level experience with HubSpot, Clay, Google Tag Manager, and GA4, including automation and attribution.
• Collaborative and proactive, with a bias for action and a drive to help make big things happen.
• Strong project management and prioritization skills to thrive in a high-performance environment.

Bonus Points

• Understanding of the shipping industry or experience in marine sensing.

Estimated Salary Range:

• $107,000 - $140,000
• The range listed is what we reasonably expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and may be modified in the future. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and equity package.

Sofar's Commitment to Climate Justice

We at Sofar Ocean acknowledge that careers in the marine sciences “... have traditionally been, and remain, non-diverse work environments”, thereby limiting the entry and prosperity of underrepresented groups in the space. (Johri et al., 2021) Many of these same groups are disproportionately affected by climate change, and are often excluded from decision making that directly address their interests and needs.

We are committed to addressing these climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply.