Product Director, Marketplace Traffic Growth

OKX • Singapore

Last updated 1 week ago

OKX

to see connections at this company

View

Hiring team

Job description

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

The Social and Trading bot domain has emerged as one of OKX's most critical and rapidly growing sectors over the past two years. It constitutes a significant share of our platform's daily active traders and trading volume. With this swift growth, escalating user demands, and a promising future for this business, we are committed to allocating more resources to this sector. Our aim is to build top-tier products and ultimately grow this line into a billion-dollar enterprise.

What You’ll Be Doing

Lead the traffic growth PM team and in charge of internal traffic growth and off-site growth.
Identify user growth opportunities across different lifecycle stages and segmented user tiers by data insights, and recommend high-conversion products such as bots or tailored solutions for diverse user needs.
Analyze the transformation path of user behavior, work closely with the design team, continuously optimize the front-end page interactions and visual experience, and be responsible for conversion results.
Fully leverage site-wide traffic by optimizing user acquisition, conversion, and retention strategies to enhance traffic efficiency and design scalable mid-to-long-term solutions.
Stay attuned to growth best practices, conduct user research and competitive analysis, and explore innovative approaches in traffic engagement strategies, campaign design, and contextual user outreach.
Collaborate with cross-functional teams to define, launch, and scale mission-critical growth initiatives from ideation to execution, prioritizing resources to deliver holistic solutions aligned with business goals.
Demonstrate strong project management skills by clearly defining project scope and requirements. Proactively track timelines, progress, and deliverables, ensuring effective stakeholder coordination and delivering impactful results on time and with high quality.

What We Look For In You

Bachelor's degree in a relevant field or equivalent practical experience.
5+ years of product management experience, particularly within the crypto or internet industry.
Have unique insights and thoughts on growth and user experience, and be willing to combine data to try various methods to improve business growth.
Strong ability to deconstruct complex problems, synthesize insights, and conduct retrospectives; data-driven mindset with exceptional analytical skills.
Curious with a strong ability for self-learning, open to exploring innovative projects for driving product growth.

Nice-To-Haves

Experience in Crypto/FX/Stocks trading, including quant trading, bot trading, or technical analysis.
Proven success in designing growth strategies and tiered user experience management within fintech, e-commerce trading platforms, or related industries is a plus.
Fluent in Mandarin and English.

Perks & Benefits

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!