Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Binance Square aims to be the one-stop social platform for the latest trends in Web3 and crypto. With a vast selection of content from renowned crypto experts, avid enthusiasts, and trusted media sources, the platform serves as a bridge between content creators and their followers, customizing users’ feeds based on their respective engagement history. Join us to be part of a team that is shaping the future of social interaction in the crypto space.
Responsibilities:
- Collaborate with product managers, engineers, and designers to plan, prioritize, and implement updates to the Chat feature.
- Develop and execute GTM plans for new chat feature releases, including user communication, marketing coordination, and launch strategies.
- Partner with XFN teams to create campaigns that drive awareness and adoption of the Chat feature.
- Analyze user behavior and feedback to identify opportunities for improving the Chat feature’s functionality and user experience. Work with data analysts to conduct A/B testing and iterate on feature performance based on results.
- Define and track key performance indicators, monitor operational health of the Chat feature, identifying and resolving issues proactively.
- Develop resources (e.g., FAQs, tutorials) to educate users on leveraging the Chat feature effectively.
Requirements:
- 5 years of experience in product operations, product management, or a related role, preferably in a tech, fintech, or crypto platform.
- Proven experience in driving product updates, GTM strategies, or feature optimization in a user-facing product.
- Familiarity with chat or messaging platforms, especially in private chat community building is a strong plus.
- Strong understanding of product lifecycle management and operational processes.
- Analytical mindset with proficiency in tracking and interpreting KPIs using tools.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Strong communication and stakeholder management skills to collaborate across teams.
- Knowledge of the crypto or fintech industry and user behavior in digital platforms.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
