The Role:
As Pilot's (Sr.) Demand Generation Manager, you will play a pivotal role in accelerating our revenue growth. Your charter will be to lead the creation and implementation of marketing programs and strategies that will grow and accelerate qualified pipeline and closed revenue in the Growing Small Business vertical.
This position requires a strategic, hands-on executor who can drive both self-serve customers and sales-led deals—whatever it takes to hit our targets. We're scaling to $100M in annual revenue. You'll lead that effort in our largest vertical, building the systems and strategies that get us there.
- Demand Generation Strategy Development:
- Cross-functional Collaboration:
- Campaign Planning and Execution:
- Content Development to Support Demand Generation:
- Lead Generation and Nurture:
- Have 7+ years of working experience with 5+ years hands-on experience in Demand Generation at a high-growth, high-velocity, B2B company, with exposure to selling into small businesses.
- T-shaped marketer with experience spanning paid ads, outbound, content marketing, webinars, field events, social media, etc., and how to package these into campaigns to drive leads and sales opportunities.
- Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance, and forecasting.
- Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure, and Google Analytics.
- Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously.
- Expert communicator and collaborator. Experience in working with multiple stakeholders to drive a project or program to success.
Join us at Pilot and help build a marketing machine that drives sustainable and scalable revenue growth. Your expertise and dedication will be key in shaping our entire GTM function and contributing to Pilot’s overall success.
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts—who learn the ins-and-outs of their business—hired as full-time, U.S.-based employees. Pilot integrates directly with billing, banking, expense, and payroll systems the customers already use. With custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 2,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of entrepreneurs including Patrick and John Collison, Drew Houston, and Diane Greene. Our recent funding round doubled our valuation to $1.2 billion—Meet Fintech’s Newest Unicorn.
Why Pilot?
- We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers.
- The opportunity to join a seasoned founding team that has led companies through two successful startups and acquisitions (by Oracle and Dropbox).
- Flexible vacation/time-off policy.
- All federal holidays are observed.
- Competitive benefits package including wellness benefits.
- Parental leave for birthing or non-birthing parents—100% pay for 12 weeks.
- 401(k) plan.
The base pay range target for the role seniority described in this job description is $159,000 - $215,000 in San Francisco, CA. Final offer amounts depend on factors such as candidate experience, expertise, location, market data. Full-time positions are eligible for equity, 401(k), health benefits, and other benefits; some benefits may be available for part-time or temporary roles.
Pilot commits to providing a work environment free of discrimination and harassment, and equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We consider qualified applicants regardless of criminal histories, consistent with legal requirements. View all Pilot recruiting notices here, including our EEO policy, recruitment agency policy, recruitment scam notice, and E-Verify info, and our privacy policy here.
