Senior Associate - Brand

CoinSwitch • Bengaluru, Karnataka, India

Last updated 5 days ago

CoinSwitch

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a16z

Coinbase Ventures

Paradigm

VC-Funded

Web3

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Job description

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo's products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.

PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, Lemonn will be housed under PeepalCo.

For more information, visit: https://peepal.co | For media queries, contact: press\@peepal.co

About the Role

We are seeking a Community & Events Manager to build, grow, and engage CoinSwitch and digital and offline communities, as well as drive adoption for Lemonn through community-first initiatives. The role will focus on creating meaningful engagement in online groups and curating impactful offline experiences that strengthen trust, retention, and brand visibility.

Key Responsibilities

For Lemonn

Oversee Lemonn’s WhatsApp community, fostering stronger adoption, retention, and product stickiness.
Plan, arrange, and manage offline meetups and community events across cities to engage and retain Lemonn’s user base.
Collaborate with trader and investment expo-style events to increase brand presence and visibility.

For CoinSwitch

Manage and scale Telegram & WhatsApp futures communities, ensuring active participation and quality engagement.
Design and execute community growth initiatives such as campaigns, contests, AMAs, and interactive activities.
Plan and manage offline meetups for existing users, deepening connections and building loyalty.
Organize community events across cities to attract new users and expand reach.
Collaborate with trader and investment expo-style events to increase brand presence and visibility.
Track and analyze community insights to improve engagement and inform strategy.

Life at PeepalCo

We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it!

Here’s how we do things at PeepalCo:

Customer-first: That’s the North Star. Everything we do is to make our users’ investment experience better and simplified.
Ownership: We don’t sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.
Data-driven: The source of truth. Simple as that.
Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more!

Speaking of lists, the perks and benefits are so extensive, this space isn’t enough. Here are a few:

Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
Gender Reassignment Surgery: Be the best version of you! We’ll support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.