Consultant. Journalist. Creator.

Diana “ladidai” Umana is a music-tech professional. She began her career as a songwriter and was a recipient of the 2018 ASCAP Foundation Harold Adamson Lyric Award for Rhythm & Soul. ladidai has been involved in several operations that champion independent music creators: HRDRV, an artist-first indie label; Gender Amplified, a nonprofit that champions female/ non-binary audio professionals; as well as a web3 music startup that onboarded web2 artists and their fans. She has partnered with global brands like TikTok, Instagram, and TIDAL and has worked with stars like Ashanti and NERVO. ladidai has also spoken at universities, on podcasts, and during conferences from USC to SXSW. She currently manages emerging and has her own community where she provides music industry opportunities and resources to rising artists and executives. She has been published in NYLON, Business Insider, REVOLT, and Yahoo. ladidai also consults creator economy startups, and co-hosts the Amazon-recognized Hear Us Out podcast. She is an active voting member of The Recording Academy NY Chapter and has her own community where she provides music industry opportunities and resources to rising artists and executives.