Mixing identity and math at Icebreaker.

I help crypto teams name and frame what they’re building—and explain why it matters in a way that makes people care. As a tech IP lawyer and narrative strategist, I specialize in defining a project’s minimum viable story: the smallest set of words that make it make sense, stick, and spread. I also ensure those words are legally sound and available to use. From token names and protocol descriptions to whitepapers and pitch decks, I work with teams to coin the right terms and shape the core story—so people get it, remember it, and repeat it. If you’re launching something new and don’t yet know what to call it or how to talk about it—I can help. If you already have a product, but the name and story aren’t resonating—or worse, risk infringing someone else’s IP—I can help with that too.