I’ve built audience engines for other founders, never for myself. When I was building x.ai, I led the team that took my cofounder’s LinkedIn to 500k followers. That audience helped us build a 100k waitlist for our AI agent, convert top VCs and entrepreneurs into users, and raise $40M+. At my last venture, when we shipped the Scout Game protocol, we launched with thousands of initial users and partnered with some of the largest web3 ecosystems. Again, powered by my cofounder’s 100k+ Farcaster following. I’ve seen the power of audience firsthand. The leverage is insane. The reach, the deal flow, the momentum: everything compounds when people actually know who you are. But here’s the truth: I’ve never consistently done it for myself. Every time I tried, the business got in the way, a product launch, a sales sprint, a HR fire drill. Content always took the hit. So I built MadScript to fix that. I built it for me. And for you. Because founders shouldn’t have to choose between building the company and building the brand. I post about founder-led growth and my bootstrapping journey. Follow me here or subscribe to my free newsletter https://madfounder.substack.com