Head of Strategy & General Manager
RARI Foundation
• www.linkedin.com/company/rari-foundation
May 2023 - Present
United States
Freelance Brand Marketer
WeTransfer
• www.linkedin.com/company/wetransfer
Feb 2023 - May 2023
Account Director (client: Instagram)
Johannes Leonardo
• www.linkedin.com/company/johannes-leonardo
Mar 2021 - Jun 2022
New York, United States
Istituto Europeo di Design
Master, Brand Management and Communication
Jan 2011 - Dec 2011
University of Economics, Prague
Masters, International Business
Jan 2002 - Dec 2008
Faculty of Social Sciences Charles University in Prague
Faculty of Social Science, Sociology
Jan 2002 - Dec 2005

Head of Brand & GTM | Brand at scale (Instagram, Budweiser, Visa, Klarna) applied to emerging tech
As the Head of Strategy and General Manager at RARI Foundation, I leverage my extensive experience in brand management and marketing to drive growth and innovation in the Web3 space. I have a proven track record of launching successful campaigns, managing vendor relationships, and leading cross-functional teams. With a Master's degree in Brand Management and Communication from Istituto Europeo di Design and a background in International Business and Sociology, I bring a unique perspective to the field of Web3. I am passionate about creating value and awareness for the RARI ecosystem and empowering creators and collectors through decentralized NFTs.
rari.foundation
wetransfer.com
klarna.com
anomaly.com
cba-design.com
instyle.com
johannesleonardo.com
New York, New York, United States
publicisna.com
leoburnett.com
ied.edu