Crystal has deep expertise in data-driven marketing strategies, empowering brands with consumer insights and sharpening digital strategies around U.S. / APAC digital ecosystems. She has worked with a range of Fortune 500 brands across Luxury / Fashion, Beauty, Personal Care, Beverages, and Hospitality industries, including LVMH, Coach (Tapestry), P&G, and AB InBev. Consulting / activation projects includes brand strategies, social media, e-commerce / omnichannel strategy, search optimization, content marketing, UX/UI, mobile and CRM. Prior to becoming a strategist, Crystal led the Marketing, PR and HR efforts at a IT consulting startup (which was later acquired by Hitachi Consulting), where she played an instrumental role in scaling the business from a 7-person team to a 500-employees operation in 3 years and transition through multiple M&As. She partnered with C-level executives in shaping Go-To-Market strategies and building structures and process to drive high growths. Specialties: Digital / Social Strategy; Marketing Strategy; Market / Consumer Research; Business Analysis; Social Analytics; Cross-functional Project Management; 360 Marketing Strategy; Branding; CRM Tools/Skills: Data Partnership / Innovation: Active in her network of established / emerging data technology and solutions providers GenAI: Chat GPT; Claude; Canvas Digital / Social Analytics / CRM: Google Analytics, Talkwalker / Hootsuite / Brandwatch / Netbase / Infegy / Sprinklr, Affinio, Shareablee, Pathmatics, Moat, Salesforce, Marketo Syndicated databases: MRI/Simmons, Nielsen AdIntel, comScore, GlobalWebIndex Quant / Qual Survey: Forsta, Qualtrics, Instapanel, Discuss.io Data Analysis: Advanced Excel (complex formulas); SQL; Python; Experienced in working with DMP and BI tools (Tableau, Looker Studio) Personality highlights: entrepreneurial, analytical, creative problem solver; Passionate in human truths, technologies, startups, and arts.