My expertise is in results and data driven B2B SaaS Product Marketing and Growth Strategy Development. I have a proven track record of contributing to the strategic and financial success of the of organization through driving transformational change and growth with expertise in SaaS platforms across various industries. Leveraging my marketing agency background, I have developed integrated omni-channel marketing campaigns using effective targeting and segmentation, A/B split testing and ROI (ROMI) analysis to deliver dramatic revenue growth. For example, as Senior Manager, Partner Program at Canada Post I achieved 140% of 2012 and 2013 sales goals and grew the number of partners by 85%. I helped SIMBA Chain improve MQL to SQL conversions from 8% to over 20% with a new website and improved product messaging. I have proven leadership capabilities, building marketing teams for early stage startups, expanding and evolving teams for high growth stage organizations and leading cross-departmental initiatives and change management. Demonstrated strengths in: * Direct Report Team Management & Coaching * Data Management, Segmentation & Targeting * Advanced Analytics & Insight * Product Marketing & Positioning * Integrated Marketing & Campaign Management * Customer Relationship Management (CRM) and Customer Experience/Engagement * SEO, SEM, Content Management * Project Management * Business Growth & Development * Branding & Marketing Strategy * Contract Negotiations & Vendor Relations * Digital & Online Marketing * Google Adwords, Demand Generation, Drip Campaigns, Account Based Marketing * Communications & PR Strategy * Channel Marketing * Budgeting, Cost Reduction/Avoidance, P&L * Event Management * Collateral, Presentation & Business Case Development