Hi, I'm Mashal - I love scaling things with good people. I've worn multiple hats in media, startups, investments, and crypto. Currently heading marketing at Octant. Marketing a suite of DeFi products that are making capital allocation and accumulation efficient and easier (with a sustainable good bonus). In my free time, I research grants in crypto/web3. My research and grants reports have helped bring clarity into grants programs and protocols. I co-authored the first two in-depth study about grants in web3 with MetaGov, and have written several case studies on quadratic funding use cases. I was part of Ethereum Foundation's inaugural Summer of Protocols cohort. Prev: Polygon Community Treasury Board (CTB), Gitcoin Grants Council, Arbitrum’s Thank Board, RARI Foundation. DAOs: BanklessDAO, seed club, RADAR, Gitcoin, and Protein Prev: Milestone Ventures: built a consultancy specializing in audience building and growth programs. Worked with clients to take them from one milestone to the next. Entrepreneurship programs, media bootcamps, and community building programs for clients. Learnt the art of audience building and systemizing virality through my first startup, The Tempest. Grew it to millions globally. Beauty of powerful storytelling. Post- COVID, noticed a lack of support for entrepreneurs. I co-founded a business accelerator, 60 Day Startups, to take female founders from early stage to revenue in 60 days. Worked with a venture builder to incubate/grow a femtech and D2C startup in the Middle East. Metrics: 250+ founders, 800+ creators, 2000+ writers, 162+ Million views Publications: State of Web3 Grants Report, Protocol Party Game, The Possibilities Project Advisory: OnetoWatch, Brulee Beauty, NOMAD (Al-Ahli Holding Group) Awarded: Forbes Middle East 30 Under 30, Entrepreneur Middle East's Achieving Women, 19th WIL Economic Forum Young Leader of the Year, RIT Dubai President's Cup, RIT Distinguished Alumni award. Judged: LEAP, AWS MENA Startup Challenge, Innovation & Entrepreneurship Summit Featured in: Forbes Middle East, Entrepreneur Middle East, Amazon, Euro News, BBC Minute, Khaleej Times, Arab News, Gulf News, Friday Magazine, and Emirates Women, Lovin Dubai, Chicago Lighthouse, Arabian Industry, Telenews, Reuters, Weekend Magazine, and 24 Sata.