I'm a UX leader dedicated to crafting intuitive and impactful experiences, particularly in 0-to-1 environments where I excel at translating vision into reality. I prioritize collaborative design processes to achieve optimal results, focusing on bridging the gap between advanced technology and human needs. At Google, I specialize in shopping personalization, leveraging LLMs to create tailored user experiences and understand diverse preferences. My experience also includes developing multi-modal experiences and bringing shopping across the Google ecosystem. Prior to Google, I spent seven years at Bearded, an award-winning design agency, focusing on web design and development. Beyond my professional work, I'm passionate about wood type preservation and documentation. My Wood Type Revival project focused on preserving rare historical examples, and I continue to catalog and record these typefaces, contributing to a comprehensive resource for enthusiasts. Some kind words from co-workers about my work and approach: "Thank you for continuing to be an invaluable design and product partner for Suggest! Your partnership unlocks vastly improved shopping experiences within Suggest, and your high-level design strategy has been incredibly influential across many of our platforms... you have also been a great product partner for me, personally - You always help me push the experience further and frame the problem at a higher level." - Sr. Designer on XPA team