I’m a marketing leader and GTM strategist with 17 years of revenue execution experience, including scaling three B2B SaaS companies from early traction to breakout growth. My background bridges both enterprise sales and marketing—giving me a sharper edge when it comes to aligning messaging, strategy, and execution. I’ve led marketing from Series A to Series C, twice as VP, and in that time: - Created two market categories (Sales Engagement, Demo Automation) and helped define a third (Revenue Operations & Intelligence), earning recognition from G2, Forrester, Gartner, and Aragon - Delivered multiple 100%+ YoY ARR growth years and 130%+ NRR - Scaled marketing teams 5X, tripled average deal size, and kept stage 2-to-close above 30% - Drove pipeline at a 12:1 create-to-spend ratio with LTV to CAC >10:1 - Led organizations as large as 24 people I’ve developed superpowers in brand and strategic narrative development, product marketing, and full-funnel demand execution—including ABX, high-touch executive events, and content engines that actually convert. How I operate: Clear priorities. High accountability. Ruthless alignment. Intentional curiosity. And when it comes to taking action: test, learn, and move. The 8+ years I spent in enterprise sales and account management turned out to be an unintentional—but incredibly valuable—foundation for how I approach go-to-market strategy. I’ve led nearly every marketing function end-to-end, still love writing and speaking, and when I’m not working, I’m proudly the most average skier in Utah.